How to Reduce SaaS Churn with Content Marketing
The SaaS business model is primed for solving real problems with technology and developing a sustainable growth model through subscription. The model works plain and simple so it’s not really surprising that it has taken off in recent years.
But even subscription companies are not immune to losing customers. The most successful SaaS companies have to manage and develop solutions for the ugly reality of churn.
One effective solution for decreasing churn is to implement a strategic content marketing strategy for customer success. Find out more about what that content strategy should include in my latest unique post on SaaS.Community.