Blogging for SaaS Isn’t Dead … Yet.
I was at a conference recently and someone asked me if blogging is dead. This is not the first time I’ve heard this. Many have started to wonder whether they can still compete with countless new entrants kicking off a content marketing strategy each day.
Blogging has evolved into a powerful industry of its very own since its early days of online “Live Journals” and niche digital logs. Many individual bloggers have gone on to develop their careers around an ability to document industry best practices, and countless businesses have greatly benefited from the opportunity to share their messages with a global audience.
And there is a lot that can still be done to stand out.