Air Your [Clean] Laundry! How to Repurpose SaaS Content
Building a robust content marketing strategy is far from easy. In fact, two of the top five content marketing challenges, according to a study by Content Marketing Institute, are related precisely to that issue:
- Producing engaging content
- Producing content consistently
With 2 million blog posts publishing every day, it’s no longer enough to just build content for content’s sake (though I would argue that was never really a good idea, even if it did work in the past). You have to build quality, “10x content” that attracts an audience, engages their attention, and converts them into customers if you want to have any hope of staying competitive.