5 Metrics You Get From Closed-Loop Marketing and Why They Matter
One of the greatest improvements the digital world brought to marketing was accurate, measurable data. Historically, traditional marketers poured over hypotheses about billboard views based on traffic data — or how about the guesses that were surmised from magazine subscription numbers. None of those traditional data points compare to the level of accuracy that is now capable through web analytics.
One of the most exciting realities of these data capabilities is the ability to track the true effectiveness of each platform in attracting and retaining paying customers. And then replicating and improving those methodologies to directly impact the bottom line. This process is called closed-loop marketing.